What is Branding?

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Writing A Book Is Hard! Come Here To Learn How To Write, Publish, and Launch Your Book and Personal Brand

What is Branding?

What is Branding?

Branding is a term that you’ve probably heard floating around products and corporate spaces. You might think of product logos, their commercial jingle, mascots, all of that. But that’s not branding. Let's talk about what is branding.

Becoming a writer doesn’t happen overnight and there’s no definitive finish line where you become an “official” author. Some writers are never published or their work is celebrated posthumously. Your unpolished work stil...

How to Make a Hardback Book

How to Make a Hardback Book

A hardback book is more about the author’s own ego than anything else. It’s the most “official”-looking format of a book that you can get, but there are very few readers who exclusively read hardback books. If someone prefers a physical copy, they’ll typically buy ...

Who’s Writing It?

Who’s Writing It?

The Ghostwriters Behind the Book

It’s not much of an industry secret that most of those top-selling biographies and memoir...

How to Make a Book Cover

How to Make a Book Cover

The old adage is actually right: people really do judge a book by its cover. It’s what’s on the inside that counts, of course, but humans are visual creatures. We often make snap judgements and decisions based on the first thing that we see. Your book might be the best t...

Imagining Your Ideal Reader

Imagining Your Ideal Reader

You may be thinking that your ideal reader is simply someone who buys and reads your book. While I can sympathize, you need to develop a clear vision of who your ideal reader is and write a book that’s compelling for them. Sur...

How to Make ARCs

How to Make ARCs

If you’ve already read our main post about Advanced Reader Copies, then you already know two things:

  1. Paperback or hardback ARCs are typically only the right choice if you are trying to get a specific, hi...

Traditional vs Independent (i.e. “Self”) Publishing

Traditional vs Independent (i.e. “Self”) Publishing

Choosing the right path for you.

To start off, I have to say that I’ve never liked the ambiguity surrounding the term “self-publishing.” It can be used for someone who pub...

Pricing Your Book on Amazon

Pricing Your Book on Amazon

Pricing your book on Amazon is one of the final critical details that you have to determine before publication. A lot of first-time authors will instinctively try to set their book to be as dirt-cheap as possible. The less it costs, the more people will buy it. Right?

How to Get an ISBN for Your Book

How to Get an ISBN for Your Book

Have you ever noticed the 13 digits on the barcode of a book? That unique string of numbers and letters is an International Standard Book Number, or ISBN. An ISBN is a code that individually identifies a book and logs all of its information into many different databases, so ...